The 76-page complaint lays out a case as to why Forever 21 violated Grande’s copyright, suggesting that she is “highly sought after by companies hoping to secure her endorsement”.
Grande’s stature” and violated her copyright when it “stole her name, likeness, and other intellectual property to promote their brands for free.” The complaint, which was filed in California federal court this month, alleges that Forever 21 was “unwilling to pay the fair market value for a celebrity of Ms. Despite receiving some push back for recently canceling her 2019 European tour dates, to take care of her mental health, she has drawn a line in the sand about copyright infringement. At least, that is what Ariana Grande is alleging Forever 21 did, with her show-stopping 10 million dollar lawsuit against the company, claiming copyright infringement.Īriana Grande doesn’t mess around when it comes to standing up for her brand. Well, if you’re like the clothing store Forever 21, you think outside the box and use a model who is very similar to a famous celeb. What if you’re a retailer and you can’t afford to pay a big celebrity top dollar, for an exclusive modeling contract with your company.